Melotti Media Campus

1. Know your customers

2. Take control of the customer journey

3. Create marketing content that resonates with your target market

4. Build and maintain relationships through words

5. Use the appropriate tone and language for your audience

6. Make your content easy to find

7. Keep up with the latest trends

8. Ask for feedback and utilise it well

1. Benefits over features

2. Know your audience

3. Make a point

4. Call to action

1. Personalise your "main character" according to your target audience.

2. Work on putting your story's best elements in from the start.

3. Clarify the "conflict".

4. Provide a solution that solves the "conflict".

5. Provide data to back up your story.

6. Keep it entertaining.

7. Ensure your story is authentic.

1. Blog Posts and Articles

2. Newsletters and Emails

3. eBooks, Whitepapers and Reports

4. Case Studies

5. Videos and Podcasts

6. Social Media Posts

1. Start with Personas

2. Invite a mix of different people

3. Conduct an anonymous survey first

4. "We're listening"

5. Make it a safe environment

6. Have set questions and probe answers

7. Encourage everyone

8. Demonstrate progress

1. Audit and assess your business for impacts

2. Leverage first-party data

3. Capture people-based durable identifiers

4. Start adapting into a walled garden environment

5. Provide your audience with value exchange

1. Not performing customer research

2. Forgetting to humanise your marketing message

3. Crafting a marketing message without a Unique Selling Proposition (USP)

4. Not focusing on a specific audience

5. Using common phrases and buzzwords

6. Causing message fatigue

7. Not paying attention to your current customers

8. Trying to write your own marketing content

1. Segmentation

2. Creative Design

3. Experimentation

4. Measurement

1. Understand the buyer's journey

2. Focus on benefits before features

3. Be conversational

4. Write a powerful call to action

5. Seek the help of a conversion copywriter

1. Begin your CTA with an action word

2. Include a sense of urgency in your CTA

3. Offer your audience value

4. Incorporate numbers or figures

5. Be unique and creative

1. Having a copywriter allows you to focus more on business matters

2. Copywriting provides better strategic direction

3. Great copy allows you to communicate and achieve your business goals

4. A copywriter knows how to promote your business to your target audience

5. Effective copywriting will help you keep up with the competitive market

6. Copywriting can boost customer experience

1. Brand culture creates your identity

2. Brand culture attracts like-minded people

3. Brand culture creates a strong and recognisable reputation

1. Not having a social media marketing plan

2. Acquiring inorganic followers

3. Mishandling social media comments

4. Not monitoring social media results

5. Social media quality over quantity

6. Using unrelated hashtags

7. Falling behind latest trends and updates

8. Using overrated and boring captions

9. Not encouraging innovative posts

10. Not seeking professional social media help!